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A JV giveaway event is a site used by Internet marketers who get together to use their lists of subscribers to help grow the email lists of all the members involved. By participating in such an event each participant has the possibility to increase the size of their own list of subscribers by capitalizing on the joined power of all the other list builders who are participating.

The way it works is every marketeer of the JV giveaway submits one or more free products together with their squeeze pages they will be using to accumulate new registrations. They then agree to email their email list on launch day promoting the event and all the gifts being given for free by other participants.

The one paramount factor that will make a JV giveaway event a success for you, would definitely be - your gifts. A winning giveaway event (for you) would be an event where you grow your list. For that to happen you want people to sign up for your gifts. Therefore you need your offers to be engaging for the people that join the giveaway event as members.

What are the attributes your offers must have?

1) Uniqueness - Your gifts should be unique so they will stand out in the sea of gifts. How to make them unique? Look at the other items on this list.

2) Contemporary - Your contribution should not be a worn out eBook from 2002.

3) Substance - Your contribution should provide valuable, practical information.

4) High quality graphics - People "shop" with their eyes. Make your graphics alluring, pleasing to look at and interesting.

5) Good copy - Create a "smart" sales copy that will grab them by their mouse clicking finger. You essentially have to sell your contributions twice:

A. At the gift list - You need an attractive title (some events limit it to 25 characters) and a to the point, attractive copy (some events limit that to 500 or even 300 characters).

B. At the gift's squeeze page - this is similar to sales letter only instead of a "buy now" button you will have an opt-in form.

6) Bonuses - You should (yes, "need to" - people have come to anticipate this) have bonuses on the download page. Please, add some sound bonuses and not just the usual affiliate promotions.

7) Follow up - Follow up on your subscribers. Make it unique and give more bonuses.

Conclusion

You need good marketing skills for your offers to create the type of results you strive for. Invest in your offers and your list will expand.

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